Starts October 13, 2021
If you’ve paying even a little bit of attention over the past five years or so, you know about CBD. It seems like its in everything these days, and as an herbalist and/or plant lover you’ve probably had a few different reactions, including:
1) Wow! This is amazing! Cannabis is finally becoming more accepted and people are getting turned on to plant medicine!
2) Wow. This is ridiculous. They’re putting CBD in literally everything these days, and it doesn’t even make sense. This is just marketing BS from folks trying to get rich off a formerly illegal plant.
The thing is, both things are true. Which is why we need folks like YOU in the industry more than ever. PLANT people, who understand how plants work and are in it for the right reasons.
If you’re here, you’ve toyed with the idea of selling hemp and CBD products yourself. Maybe you already have some herbal products out there, or maybe you’re still in the dreaming phase, but regardless you have a longing to add this incredibly plant to your herbal repertoire.
As you should, because Hemp/CBD is powerful in more ways than one.
For starters, it’s an incredibly potent plant with the potential to help a ton of people, and to reveal to them the power of herbal medicine (in many ways, it’s a gateway herb) . . .
. . . AND it’s an incredibly popular plant with the potential to grow your business and finally make it more financially sustainable for you.
But there's a problem (or a few problems, really...)
You’ve got the idea and the passion, but when you think about actually executing the idea, you start to freeze up.
You’ve got a LOT of questions. Questions like:
What are the legal regulations around selling what I make?
What if I do something wrong and get in trouble?
How do I source my hemp (logistically / legally / ethically / affordably)?
What are the best practices around extracting and infusing hemp into my products?
How and when do I test my products, and how do I label them properly?
Can I even AFFORD to do this?
Isn’t the market saturated? How would I even stand out?
All of these questions accumulate, leaving you feeling scared and confused.
And so the idea stays an idea.
BUT part of you knows that if you could get these questions answered, and get some hand holding along the way, that you could become a real resource for high-quality hemp products. You could be legit — both in terms of quality and legality — helping more people, working to keep this plant in the hands of herbalists and healers, all while increasing the earning potential of your business.
And as a side note: not only that, but you’d be set up really nice for when retail THC products become a reality where you live (just sayin’).
MAKING RETAIL HEMP PRODUCTS
Become a Legit CBD Product Biz from Formulation to Regulation
Here’s what we’re going to cover….
WEEK 1: LEGAL / REGULATORY HURDLES
In our first week we’ll address the most common obstacle for folks like you — how to understand and navigate the confusing legal and regulatory systems surrounding hemp.
While we won’t be able to go into detail for each state during class, you’ll know exactly where to go to start the licensing process, and in Office Hours I’ll help answer questions specific to where you live. You’ll also end this week with an understanding of the current state of hemp products at the federal level, as well as other, non-hemp specific types of licenses and permits you may need.
Note: its highly recommended you look into your state’s requirements for hemp producers prior to enrolling, to make sure that making products is doable for you. If you need help with this, check out this state-by-state spreadsheet and reach out if you need help interpreting..
WEEK 2: SOURCING YOUR MATERIALS
In our second week, you’ll learn about the different kinds of hemp out there, how to choose what make the most sense for your products, what questions to ask your supplier, and how to read the lab reports they send you.
We’ll also collectively generate a resource list of ethical, sustainable hemp suppliers to source from, as well as where to find your other ingredients and what medicine making tools you’ll want to consider adding to your collection.
WEEK 3: FORMULATING YOUR PRODUCTS
In week three, we’ll do a deep dive into hemp chemistry so that you understand best practices when it comes to extracting and infusing the plant into retail products. We’ll talk about the kinds of products that lend themselves best to small-scale hemp product lines, and you learn how to “do the math” so you can predict potency, and eliminate error and waste in the R&D process.
WEEK 4: EXPANDING YOUR ENTOURAGE
In our fourth week we’ll expand outward in two ways. First, we’ll explore adding other botanicals alongside hemp to create synergistic formulas, and how this can amplify and enhance your products’ flavor, effects, and marketability.
We’ll also have a bonus lesson with a guest teacher Emma Merritt about how to partner with co-manufacturing labs to more easily grow your product line, streamline production, and give you peace of mind around quality control and facility compliance.
WEEK 5: PASSING THE TEST - LAB ANALYSIS & CERTIFICATION
In this week we’ll look at how to find and evaluate a testing lab, how to send in samples and results, how to interpret those results (and what to do if they’re not what you expected!) and then how to best report those results to your customers.
We’ll also have bonus lessons on both organic certification and Clean Green certification, why you might want them, and how to go about getting those seals of approval on your labels.
WEEK 6: MARKETING & SELLING CRASH COURSE
In our final week we’ll take a look at how to market and position yourself both effectively and compliantly. You’ll learn the words you should NEVER say in any of your marketing copy, as well as how to find your niche and your unique message, all so you can get noticed by the right people (and not the wrong ones).
We’ll also cover restrictive advertising and payment processing rules that take a lot of new hemp product businesses by surprise, and you’ll learn strategies for working around those rules so that people can still find and buy your products without your accounts getting shut down.
By the end of our time together, you'll have all the knowledge you need to launch a legit and potent hemp product offering, and feel confident and excited about becoming a resource for quality, herbalist-crafted products
In this course, my goal is to equip you with all the knowledge you need to successfully navigate an ever-changing, often-confusing industry, and to be your ally on the journey.
There’s some big pieces that are beyond the scope of this course – namely the basics of herbal medicine making (which you should already have), and FDA (c)GMP regulations for supplements (due to the immensity of that subject, and to the FDA’s current position on CBD).
Finally, although this course is quite content heavy, if you know me you know I give lots of time and space to the inner work — the struggles, the limiting beliefs, the fears, etc. And it’s entirely normal and even expected that you might have some of those, particularly as you enter this industry. So you’re encouraged to bring your whole self to the course. Given the nature of this industry, it’s all important, and relevant, and 100% something I can support you with.
Here's what you'll get
SIX WEEKS OF RECORDED LESSONS
Each Thursday starting 10/14 I’ll send along 2-4 recorded lessons for you to watch on your own time. You get lifetime access to these recordings.
SEVEN WEEKS OF LIVE OFFICE HOURS
Starting with our kickoff call on Wednesday 10/13 at 2pm ET, we’ll have a total of seven 75-minute office hours to get all your questions answered about the material, as well as workshop and get support on how it all applies to your business. (Calls scheduled for Wednesdays, 2-3:15pm ET, from 10/13 through 11/24)
In addition to the calls and the content, you’ll also get lifetime access to a private online group (in Mighty Networks) to get questions answered between calls and after the course is over, to post your work, and to get feedback and support.
1:1 SESSION WITH ME (Limited)
The first 10 people who sign up also get a bonus 45 minute 1:1 session with me (a $150 value) to be used anytime between the course start date and January 31st, 2022. 1:1 sessions are a great opportunity to develop and get feedback on your proprietary formulations, or anything else you’d rather not be seen or heard by a whole group of folks. (Note: if the checkout page lists “Bonus 1:1 session included,” then it’s still available!)
Financial Accessibility: If you’re able to pay the full rate, I ask that you do so. This allows me to both get my needs met as well as offer financial assistance to those who cannot afford the full rate.
Because I am committed to dismantling systemic inequality, particularly as it manifests in the cannabis industry, shame-free partial scholarships and payment plans are available to BIPOC and other folks who are marginalized or have financial need. Head here for more context and email me directly if you’d like to request a discount code or a payment plan.
Portion of all proceeds donated to Last Prisoner Project.
Who will you be working with?
Hi, I’m Stephanie (she/her). I’m a botanical business coach, CBD entrepreneur, clinically-trained herbalist, mother of a 6-year old, and your main teacher for Making Retail Hemp Products. I currently live in central Vermont on unceded Abenaki territory.
I started my own line of hemp products in 2018 (CannaBotanicals) with not much more than a fun idea, limited funds, a home kitchen, and an inkjet printer. Less than a year later, I was able to be 100% self employed. Working with this plant, both personally and professionally, has been nothing short of magical, and I can’t wait to share everything I know with you.
Learn more about me here.
This program is for you if...
- You’re an herbalist or plant lover in years 0-5 of your business
- You already have some basic knowledge of herbalism and medicine making
- You care about making high-quality plant-based products
- You are okay with taking risks and are willing (excited, really) to work with a controversial and legally-questionable plant. 🙂
This program is not for you if...
- You don’t have a passion for or background in herbal medicine
- Your current state requirements make it impossible for you to become a hemp manufacturer
- You’re drawn to making hemp products only for the money
- You’re not able or willing to work in an industry characterized by change and uncertainty.